We uphold our values - "Create, Share and Love", which has guided our efforts in fulfilling our corporate social responsibility and engaging in the public welfare delivery ever since we were founded. We established Cedar Foundation and proposed three-pronged guidelines - micro public welfare, direct charity, and preserve beneficiaries' dignity. We persist in public benefit activities including poverty alleviation and donations to schools.
At the moment, Cedar Foundation takes shaping sustainable and green future as its core priority, doubles down in targeted poverty alleviation, green supply chain, culture preservation, community care and education.
Looking forward, we will further grow our public service business based on Cedar Foundation. As a non-profit organization, Cedar Foundation will subject the social welfare projects under Cedar Holdings to specialized operation by applying commercial management, and business operation onto public services. The foundation will take a business approach to drive the sustainable development of public welfare activity, maximizing the values of public welfare projects, social progress and the possibility of a better life.
In Cedar We Shine - Cedar Sustainability Report 2019-2020, centered on “light and shine” as its theme, gives an overview of how Cedar, as a Fortune Global 500 company, fulfilled its social responsibility in the past 12 months and communicates Cedar’s values - create, share and love.Read More
In 2019, Cedar Holdings decided to help build Goat City Middle School to give local children from poor household access to education during relocation. It took a whole year to finish the construction. On August 12, 2020, Cedar delivered the school to the Education & Technology Bureau of Zhijin County and the school was put into use shortly after.
On 26 December, 2019 Greater Bay Social Influence · Charity Gala was held in Canton Tower. The 2019 Guangzhou Charity Giver List and 2019 Guangzhou Charity Influencer List were published. Cedar Holdings was selected to be one of the Top 10 Guangzhou Charity Givers, and also “the Most Influential Guangzhou Charity Giver".
On behalf of the Guizhou Provincial Party Committee, Guizhou Provincial Government and people in Guizhou, Sun Zhigang expressed his gratitude for Guangdong's long-standing support to Guizhou.
Recently, winners of 2019 Guizhou Poverty Alleviation Prize was announced by the Guizhou Poverty Alleviation Leading Team. Altogether 154 organizations and 267 people received the prize. Cedar Holdings is one of them.
Cedar Holdings signed agreements with 4 colleges including Bijie Vocational and Technical College and Guizhou University of Engineering Science, to set up 19 Cedar Courses in subjects such as property management, chemical engineering and technology. Over 700 students are planned to be admitted, with 560 of them will come from the poor background.
Cedar Holdings and Cedar Foundation launched the construction of Bijie-Guangzhou Human Resources Development Base in Bijie. Once finished, it can accommodate 3,000 people for vocational training and certification that covers 3 categories and 28 sub-categories of skills and techniques.
In March 2019, Cedar Foundations together with its kind-hearted clients and the Southern Daily, donated about 20,000 educational books and went to Bijie together to accelerate the implementation of the public welfare project “Southern Weekly Ark-Children Protection Plan”.
With increasing enrolment, Southern Weekly Hope Primary School in Yudu County started to suffer from a lack of teaching staff, space to accommodate students and venues for sport activities like campus. Cedar Foundation joined forces with Southern Weekly Foundation to raise fund for school infrastructure renovation and expansion, teaching skills improvement and all-round development of the teaching staff.
On 10 August 2019, Cedar International Trust Jeremy Lin All-Star Game plays out in Guangzhou. This is a sports-back charity event that donates RMB 100 for each ticket sold, helping the vulnerable in poor areas. Cedar International Trust also made donations to support the charity project “Basketball Court Building Plan for Mountainous Area”.
Due to the bad weather and traffic conditions, potatoes of Chongli, Zhangjiakou, Hebei, became unsaleable for 2018 and 2019. Upon learning this news, Cedar Holdings immediately initiated CSR response system to purchase the unsaleable potatoes and deliver them to social welfare organizations in Beijing.
In the summer of 2019, Qinwang peaches of Liquan county, Shaanxi was unsalable. Upon learning this news, Cedar Holdings contacted e-commerce platform with the mission of helping farmers, purchased 75,000 kg Qinwang peaches, and delivered them to scores of cities across China through tens of thousands of miles. This not only protected fruit growers from heavy financial losses, but also encouraged all walks of life to help farmers and contribute to public welfare.
Cedar Culture Tourism Group has developed culture tourism projects such as Du Ke Zong Romantic Village and Da Yan Romantic Village, uncovered traditional cultures of local areas, folklore and recreation culture, created immersive culture experience with quality services. In doing so, Cedar Culture Tourism Group is dedicated to uncovering and preserving diverse culture.